Twitter Spaces Vs. Clubhouse


By Eros

March 18, 2021

audio, Audio Social Media, Clubhouse, Content, Networking, Twitter Spaces

Clubhouse took the internet by storm last year as an invite-only audio social platform where people (read: iPhone users) from across the world come to participate in discussions. As of January 2021, it has over two million active weekly users, and its popularity continues to rise despite the platform restrictions. 

But while Clubhouse is brand new, Twitter is a veteran in the social media game. Twitter Spaces is their latest venture that aims to make some wiggle room for itself in the voice-based social market, giving Clubhouse a run for their money. It doesn’t hurt that Spaces is available to Android users as well. 

So why are we going audio-only on social when pictures and videos are supposed to be all the craze? And which of the two options is better for business?

I’ll try to answer these two questions here. 

Social Audio Revolution

Let me say that Clubhouse started a social audio revolution, and Spaces is joining the trend. Through this app or feature in the latter case, you can join a conversation, no matter where you are. 

All you need is a microphone and to forget about your looks. I personally love the idea of sitting in my PJs in my blanket and listening to a discussion hosted by Kanye West.

How cool is that?

It’s so much easier to network with people globally, having intellectual or even the most random discussions, especially when the Pandemic is still keeping us inside our homes.

Experts believe that the Pandemic is to be blamed for the audio social revolution. That’s because text messages simply can’t capture the range of human emotion, and video conferences are too tiring because of the constant disconnections. 

We all know how taxing it can be to put in an effort to look good on Zoom. 

So in came Clubhouse to enhance our social skills during global lockdowns and Spaces followed it shortly. 

Even though both platforms are still evolving, read ahead for individual reviews and side-by-side comparisons of the two apps.

Twitter Spaces 

Twitter Spaces is still in the beta phase, and only a limited number of people have been a part of the testing. However, it is quickly gaining traction because of its unique features. 

1. Built In With Twitter

Twitter’s Clubhouse version is built into Twitter with live Spaces chats on your screen near the fleets section. However, it’s only available in a mobile app currently, so if you don’t have the app already, you might want to install it now.

Clubhouse users already tweet about their events on Twitter to promote them or engage in valuable discussion because of its discoverable aspect. Isn’t it better to simply use Twitter only instead, rather than using two platforms?

Another reason why Twitter is ahead in the game is that it has access to our social graphs. You have the luxury to join any Space once anyone starts it, either as a speaker or listener. Or, you can pair up with relevant discussions according to your graph. 

Source: Twitter

2. Availability On Android

I think one of the smartest moves that Twitter has made to overshadow its competitor is through its availability on Android, unlike Clubhouse, which is only available on iOS. 

It opened its beta testing for its Android users to beat the original app for 72% of Android’s market share in the mobile operating system.

3. Emoji Reactions

Wouldn’t it be awesome to be able to give some sort of feedback in an audio session? 

Clubhouse doesn’t provide this opportunity, and a passive listener remains muted.

But I was pleasantly surprised to see that Spaces provides emoji reactions that listeners can use to give feedback during conversations.  Even though there is still room to include many more emojis, Spaces is already off to a good start.

4. Live Transcriptions

How cool is it to say something and have that typed out for you? 

Spaces does precisely that, as it allows live transcriptions of what individuals say in real-time. 

5. Tweets Discussion

Built into Twitter, you can easily share tweets into Space, so it comes in the chat, and all the participants can see and discuss it. 

6. Follow People

 Clubhouse only allows linking to Instagram and Twitter profiles. But Spaces lets you do everything on the app as you can view a person’s social media profile and follow them, which I find very convenient. 

7. Access To Recordings

If you’re big on privacy, you won’t enjoy this feature as, unlike Clubhouse, Spaces is all set to provide recordings of their sessions to the Spaces hosts, along with transcriptions. 

Discussion participants can also access transcripts but only for what they said and not that of other speakers. However, Twitter hasn’t divulged when this feature will be available. If you want content that can be reused on other mediums and platforms later on, stick to Twitter Spaces. 

Clubhouse 

I’ve spent a couple of months on Clubhouse now, and just like any other app, it has its pros and cons. Let me give you an insight into the app if you haven’t had a chance to explore it yet. 

1. Better Networking

If you’re more into networking than listening to people host chat rooms, then Clubhouse is the app for you. 

The rooms that I’ve been a part of have felt more like a massive networking platform than an outstanding audio experience. Unlike Spaces, Clubhouse doesn’t have access to my social graph, which doesn’t connect me to people I know, and I end up following strangers. 

If you like being at a mixer, Clubhouse is perfect for you. Here you can find some fantastic people from your industry, as they introduce themselves one after the other in a room.  

Source: NYTimes

2. Privacy

Privacy is a huge concern in this digital era, and if you are big on it, then Clubhouse is better for you. While conversations are recorded as they happen, it automatically deletes the recordings at the end of a session. 

However, if a session was reported for a violation of the Safety and Trust measures, Clubhouse will save the data till the investigation comes to an end. Note that there have already been issues regarding user data within a year of its launch, making me wonder if I can trust their privacy promises. 

3. Transient Conversations

With its stress on privacy comes other strict Clubhouse rules that restrict participants from recording any conversation unless they have every other speakers’ consent in the room. 

This makes the platform ideal for short conversations and something at the forefront of their branding process. 

Spaces and Clubhouse take a different route in terms of data storage, which separates their target audience. 

With its stress on short-lived conversations, you can enjoy discussions strictly live, and if you like that feature, then Clubhouse is the app for you. 

4. Topics

Sometimes I get disappointed when I open up the Clubhouse app and can’t find a relevant discussion to take part in. 

Due to the absence of a social graph use, I can’t easily find the topics that I like, and I have to scroll through the top rooms to look for what discussions I can find interesting. 

Maybe Spaces can fill this gap with its live nature and pairings of the users with their social graphs. 

5. Candid Talk

Clubhouse has shown great potential ever since its launch last year. I see people finding business opportunities through the app. For instance, the founder of MDisrupt, Ruby Gadelrab, found a platform to connect with the digital health experts for a possible partnership. 

This is easier to achieve when people talk openly, sharing their stories that others can connect with. Candid discussions like these take out the pure business aspect of connecting with someone, which helps them decide if a possible partner is who they are precisely looking for. 

Common Issues With Twitter Spaces & Clubhouse

One of the issues I have with both of these audio-centered apps is the absence of captions, which is a massive drawback for deaf people. Since there is no visual aspect in the rooms or spaces, deaf people can’t participate as listeners. 

However, Twitter has announced the introduction of captions to help those with disabilities. However, the availability of transcriptions in the form of voice tweets is still under discussion. 

Another drawback that both these apps should fix is their audio quality which should be excellent since these are audio platforms. 

I have noticed that people generally use their Airpods and earbuds as microphones on both these platforms that significantly reduce the audio quality of both. Additionally, signals get lost when people drive through no service zones or walk into elevators. 

Conclusion

With a rapidly progressing digital environment and people becoming more involved in social media, we all need something new to grab our attention time and again. With the audio-only chat rooms, the world of social platforms saw a considerable interest where even celebrities joined in and hosted chats. 

Other social platforms weren’t far behind, and Twitter jumped in to introduce Twitter Spaces. 

I hope I’ve given you some clarity on the two platforms. Take the time to explore these two apps for yourself so you can see which features suit you best.

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